Direct advertising is the way that many sites are earning money. The basic problem with this strategy is that you have to find advertisers who are willing to place their products in your site. If you are determined to go down this path, you need to properly prepare for the endeavor.
You first need to determine if your site attracts high traffic. One thousand visitors daily is the expected number although this figure could vary according to the standards of the company you are targeting. If the site does not have numbers that high, then it is advisable to work on your website to attract more visitors before you approach any advertisers.
Site popularity is not the only thing you have to worry about. The audience of the site should cater to a specific demographic. Advertisers favor sites who have a specific audience so they can match the ads they place on your site with products that your audience might be interested in.
Marketers will also consider the over-all look of the site and if it seems professionally done. Using an expert web designer can be a good investment if you want to ensure that more marketers would consider your site. If your site looks like a MySpace page it would definitely get rejected by various advertisers.
In the business of targeted advertising, it is imperative that you present good visibility to your potential sponsors. The marketers would naturally look at the site and see if enough space is present to comfortably fit an ad. The one thing they need is visibility and they pick and choose from sites that can adequately give it.
Because you are emphasizing the ads on your website, you will need to add Adserver software so you can track statistics and rotate banners. If you have a Wordpress site then you should use WP-Ads as your plug-in. This will help you keep an eye of how many people are clicking the ads.
If you want to attract the attention of advertisers into your website, add an “Advertise Here” section. It can be a page where you talk about what your website is about and the level of audience you get regularly. This is a good way to market your space.
Another thing you can do is to approach potential sponsors yourself, instead of waiting for them to contact you. Look for companies that sell a product or service and see if they are looking to advertise online. Contact the company as soon as you can after finding one that could work with your website.
After finding a company that expresses interest in your site, you can now start talking about your charges for the web space. Advertisers will always make sure that the money spent on marketing would be worth every penny. If they can get valuable customers with your help, they will be willing to pay you more.
An easy way to take advantage of your site and earn a significant amount of cash would be to offer click here advertising for companies. The main objective is to find companies willing to advertise on your website. At first, it could be time consuming and labor-intensive but once you get the main points down then the money would come rolling in. Know how to make your website earn money through website advertising. Read it here.
